Friday, July 9, 2010

Closed: So Easy Baby Food Kit Review


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About Fresh Baby
Reminiscent of the movie, “Baby Boom”, starring Diane Keaton, Fresh Baby is the inspiration of two sisters, Joan Ahlers and Cheryl Tallman, who live in rural parts of The United States, thousands of miles apart. In raising their children, they could not identify all-natural alternatives for healthy and hassle-free feeding. Drawing upon their own concerns as parents, the two women began developing products for today's busy parents and caregivers with a product line that includes: homemade baby food kits, baby food cookbooks, baby food and breast milk storage trays, breastfeeding reminders, and child development diaries.

Since its inception in October 2002, Fresh Baby has leveraged the ever-increasing consumer interest in natural living and healthy eating to curb the childhood obesity epidemic plaguing the nation. Through the development of products that encourage breastfeeding and developing children's healthy eating habits, Fresh Baby is helping parents proactively respond to this healthcare crisis.
Selected by Entrepreneur Magazine as a “Hot Company to watch in 2004”, Fresh Baby is a company on the move. It’s approach, expertise, and thinking has been tapped by major media outlets, including The Daily Buzz, Fit Pregnancy, Organic Style, Scholastic Parent & Child, The Boston Globe, The Detroit Free Press, and many other print, radio and TV outlets. Fresh Baby has an iParenting award and was one of five finalists in the new product awards at the 2004 Natural Products Show.
Helping parents raise healthy kids:
The facts are disturbing. One in six children attending school today are obese. The number of obese preschoolers has doubled in the last 3 decades and 30-40% of these children are now at risk of developing Type 2 Diabetes. More alarming still, a staggering 80% of overweight children will grow up to be obese adults. Tallman and Ahlers believe one of the keys to solving this healthcare crisis lies with parents.
With research concluding that children's eating preferences are established by age 3, it is clear that parents play a crucial role in getting their children off to the right start. Fresh Baby was founded on the belief that all parents want to raise healthy children, but when it comes to healthy eating habits, they lack the tools, skills, and knowledge needed to be effective.
Fresh Baby's commitment to equipping parents goes beyond product sales. Their monthly newsletter, Fresh Ideas, is completely free and packed with family-friendly recipes and tips on healthy eating for the whole family. Cheryl and Joan also volunteer their time speaking to groups of new parents on subjects such as introducing solid foods, making baby food, and raising a healthy eater.
Making fresh, natural foods easy, convenient, and fun:
Both Cheryl and Joan started out by making food for their own children and found that it was actually easy with a few simple tools. And interestingly, once they got started making baby food, it was really quite convenient. All total, it took about 30 minutes a week. The So Easy Baby Food Kit is the result of this experience and much research. The kit provides families with everything they need to create homemade meals for their babies. Just open the box and get started.
Fresh Baby puts a modern twist on the conventional wisdom that when you make it yourself, you know it’s better. From writing easy-to-follow, tasty recipes for using fresh ingredients, to recommending simple activities that build good eating habits, to answering all the questions and eliminating the guesswork, Fresh Baby has thought of it all.
“The ultimate goal of Fresh Baby is to have our name synonymous with family-friendly healthy eating." says co-founder Cheryl Tallman. Over time, Fresh Baby will offer a complete array of products for newborn through school-aged children that support parents in developing good eating habits for their children and thereby reduce their children’s risk of obesity.


Healthy eating starts with good choices.
As a new parent, you want to provide your baby with the best possible start in life. Studies show healthy eating habits begin to develop with your baby's first foods. Starting early by educating yourself and to introduce your child to fresh, all-natural foods, you are creating the foundation for your child to make healthy food choices.
Healthy eating habits play a key role in preventing obesity, a serious issue that will affect more than 1/3 of all babies born in 2004. Child obesity rates are rising at epidemic levels, so quickly, that some researchers predict this new generation of children will have a shorter life expectancy than their parents.
This section provides you with information that will be helpful in raising a healthy eater, including:








10 Healthy Eating Habits

step 1Teach your baby about different fruits and vegetables
step 2Talk about what your baby is eating. Make it fun.
step 3Be a role model. Your baby learns by mimicking you.
step 4Encourage drinking water. Offer it at each meal.
step 5Don't give up. Your baby's tastes will change daily.
step 6Your baby needs a balanced diet. Offer plenty of variety.
step 7Don't be in a rush at mealtimes. Relax and enjoy the time.
step 8Set times for breakfast, lunch snacks and dinner.
step 9Never force your baby to eat.
step 10Make mealtimes a family event. Avoid distractions.


Making baby food is a great gift to give the environment and your baby. Consider the GREEN facts:
ORGANIC - Organic fruits and vegetables are the best choice for making baby food. They are the most natural ingredients and organic foods drastically reduce harm to the environment.
LESS WASTE - When you make your own baby food, there are no jars, labels or metal lids to dispose or to recycle.
NO FACTORY REQUIRED - Just a little energy to steam foods and run a blender is all you need to make your baby's meals! Did someone say near 'zero' greenhouse gases?
LOCAL - Your baby's food does not need to trucked to you from a factory thousands of miles away. Instead you can simply buy organic produce from your local farm market and get started.
HEALTHY - Homemade baby food is safe & nutritious. Baby food jars are often lined with Bisphenol-A, a controversial hormone disruptor that should be avoided. In addition, homemade baby food has no preservatives, additives, or chemicals - it is pure and natural goodness.
If you are looking to reduce your carbon footprint making organic baby food is a great way to go. Plus homemade baby food tastes great. Who knows? Your baby may grow up to love brussels sprouts and mangoes!



  • Make fresh, natural baby food in 30 minutes per week
  • Open the box and get started convenience
  • Award-winning kit includes book, storage trays, how-to DVD, and tip card
  • Recommended by pediatricians
  • Perfect new baby gift
  • So Easy Trays are BP-A and phthalate-free
The So Easy Baby Food Kit takes all of the guesswork out of making baby food. This all-in-one kit shows you how to prepare fresh, natural meals for your baby in less than 30 minutes a week. We all know fresh is best. Let the So Easy Baby Food Kit be your guide to nurture your growing baby with a balanced diet and provide the right start to a lifetime of healthy eating.
The award-winning kit includes everything you need to get started, and of course it’s so easy. A complete system including a cookbook, how-to video, freezer storage trays, and nutrition tips card leave you with only one thing to add - fresh ingredients!
Parents say that when they use the So Easy system of making baby food that they feel great about what they are doing for their growing baby. Your baby will look forward to their meals too and you’ll enjoy yummy smiles from your baby right from the start.


So Easy Baby Food Kit includes:
Cookbook: covers introducing solid food, includes over 40 recipes, hundreds of serving suggestions, and is all organized by age. (Hardcover, 118 pages).
Freezer trays: designed for storing baby food in pre-portioned one ounce servings to simplify meal time and reduce waste. (2 trays and 2 lids, spill-proof, stackable, dishwasher-safe).
How-to DVD: offers step-by-step instruction - from selecting the right produce - to making baby food - to serving it.
Nutrition tips card: gives you tips on the best sources of nutrients, introducing foods by age, first aid for choking, and more. (Waterproof Finish)
The So Easy Baby Food Kit is designed for babies making the transition from breast or bottle to solid foods. (babies about 6 months old).



My Review

As a health conscious person and I supporter of both breast feeding, as well as making my own own baby food, and an eco-friendly advocate, I was extremely excited for the opportunity to review this product and share my thoughts. 
Have you been in this situation: You are trying to get your baby to take a bite of baby food and you take a bite? It is no wonder they do not want to eat it. Makes no difference if it regular or organic, either. They taste awful! 

There are rewards to making your own baby food. The sense of accomplishment, knowing you are feeding your child something healthy, you KNOW what's in it because YOU put it in,  it has increased nutritional value, no preservatives, and saves money. It takes very little time! 
The kit comes with all you will need to get started, minus the food, of course. In this award-winning kit, included is a recipe/instruction book , two trays, a DVD, and a laminated tip card.

The recipe/instruction book is quite informative and touches on all the topics necessary to complete the process of making the food. They also include instructions on each method of cooking (microwave,etc).  



I used the So Easy baby food kit and, it is just that. EASY! I will never use jarred food again! 


BUY IT!
You can purchase the So Easy Baby Food Kit at their online store.


Win It!
One lucky Extreme Personal Measures reader will win their own So Easy Baby Food kit, generously offered by Fresh Baby!


the MANDATORY entry
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Visit the Fresh Baby site and tell me something you learned 


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For complete contest rules, please see our Contest Statement and Blog Disclosure. Contest ends at 11:59pm EST on July 23rd,2010 when a winner will be drawn at random and announced the next day. When commenting, please include your email address. I will notify the winners and they will have 48 hours to respond!
This was not a paid post. My own opinions were used based on my perceptions and experience. Thank you to Fresh Baby,  who supplied the products for review and giveaway.




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