Wednesday, November 24, 2010


We have a tradition in my home. You get trinkets in your stockings but you also get socks. Who can’t use socks? I am always needing new pairs. My husband complains about the quality of his dress socks and how they slide down his calves because they are so poorly made. So, when I was given the opportunity to review and a pair of their black socks, I jumped at the chance.  

BLACKSOCKS co-founder Samy Liechti began his career at an advertising agency. One afternoon, he was invited to go to dinner with Japanese business executives that same evening. He ran home to put on proper business attire and grabbed two black socks (or so he thought) from his sock drawer. Feeling good about his career, his corporate attire and the opportunity to have dinner with important clients, Samy was ready to impress his bosses, peers and Japanese colleagues.

A Japanese Custom: Remove Your Shoes

After a successful business dinner, the party was moved to a Japanese tea house, where it is customary to remove your shoes. Samy looked down and a feeling of dread and doom enveloped him. The two socks did not match. Worse yet, Samy’s big toe was sticking out of the faded fabric. There was a large hole in the right sock. He spent the rest of the evening sitting cross-legged, attempting to hide his foot. So much for business etiquette. In the eyes of his bosses and Japanese clients, his status declined - to the bottom of the sock pile. He was just a young, inexperienced executive, with no real style.

As the conversation continued, Samy could only think of one thing. Why wasn’t my sock drawer stocked with matching socks? How did this happen? As the evening progressed, he became more obsessed with this major humiliation. Then he thought of the solution.

The Sockscription Is Born
The next week he began his research. He was going to figure out a way to avoid sock embarrassments for himself - and the rest of mankind. With all the world’s worries, socks should not be one of them. He came up with the BLACKSOCKS sockscription solution. Not only was he going to develop a fine line of socks - designed for long lasting wear - but in case a sock was lost, or worse yet, had a hole in the big toe (or any toe for that matter), more socks were automatically on the way. Thus the sockscription concept arrived in the world.

The Sockscription to be such an ingenious idea.  For an annual subscription fee of $89, “sockscribers” receive 3 pairs of socks every 4 months, 9 pairs a year.  They have included shipping.  Their  socks are wonderfully soft. Made in Northern Italy from high quality, durable yarn, even the man who thinks he has the best and most discriminating taste will see the quality and workmanship in these.  Something that differentiates them from others, they come in different heights and fabrics depending your taste and preference. If you work in business, in a corporate environment, this is what you wear. These socks are top of the line.

Choose your sock style:

•Calf Socks (most popular)

 •Business Light Trouser Socks

 •Knee Socks

•Cashmere Silk Socks

•Athletic Socks (short)
•Ski socks

They carry many wonderful items, great for your working man and great little stocking stuffers!

Buy It!

Want any of these wonderful socks, stop by today!

Win It!

The generous folks at 

want to give one very lucky Extreme Personal Measures reader a pair of Italian made socks from!

How to Enter:
The Mandatory Entry
·         Go to and come back and comment about something you learned (and not read here).
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Good Luck!
I was provided with a pair of socks to facilitate my review.
No compensation was given. Only the gift credit was received for the purpose of reviewing the website and products. All opinions written are completely and 100% mine and only mine!

For complete contest rules, please see our Contest Statement and Blog Disclosure. Contest ends at 11:59pm EST on December 17th, 2010 when a winner will be drawn at random and announced the next day. When commenting, please include your email address. I will notify the winners and they will have 48 hours to respond! This was not a paid post. My own opinions were used based on my perceptions and experience. US entrants over 18 only. 
 Thank you to the people at for providing me this opportunity!

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