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Increase your business fitness and break world sales records
You can do it! You can increase your sales power. You can become more persuasive and effective in your business and your personal life. Most of all, you can learn the secrets of transforming fear, failure, and adversity into victory. Many people today recognize a powerful correlation between physical health and business success. Tony Little is living proof of this connection. Having worked his way up from poverty and sickness to become, as Jay Leno called him, "America's personal trainer," he is also the most successful and recognizable salesman on the planet today, selling a record-breaking 3 billion dollars worth of retail product on TV. Now, in There's Always a Way, Tony reveals how he's used the hard knocks in his own life to develop unique selling strategies that make him a living brand.
- Tony explains how to use fears and insecurities to sharpen one's selling game and build self-confidence
- Tony demonstrates dynamite secrets for self-motivation, overcoming negativity, and thinking out of the box
- Tony explains how to build a positive mind set, create a buzz, exploit humor, find a niche, set goals, ask the right questions, close the sale, make the customer into a star, achieve peak selling performance, and turn oneself into a lean, mean selling machine
- Having grown his business in a tough market, Tony explains how to stand out in these down times
There's Always a Way is a perfect read for goal setters, for movers and groovers moving up, for businesspersons who want to learn to win. Read it and be motivated to make every sales opportunity into a formula for success.
From the Inside Flap
When it comes to success, There’s Always a Way
Tony Little is the definition of the American dream. He’s a fitness icon, and the quintessential example of a self-made entrepreneur. But he didn’t start out that way. In There’s Always a Way, Tony relates his incredible rags-to-riches story—from a promising career in bodybuilding that ended with a car accident, a painful recovery, and years of self-pity, to an incredible new start as a self-made fitness icon, infomercial and TV shopping pioneer, and multi-millionaire.
Little goes on to show you how to build on his lessons of success. From turning the obstacles in your way into powerful motivators, to finding the opportunities that take advantages of your individual talents and strengths, to creating a business plan that will catapult you to success, Little lends his perspective, time-tested techniques, and incredible enthusiasm to a plan that will help you create your own path to success.
Tony Little shows you how to:
- Break through the “Negative Mental Tape Loop” that get in the way of your best ideas
- Think beyond the box to find the solutions you need
- Use the changes in your life to create new avenues of success.
- Create sales strategies that will recruit investors to your ideas
- Gain unprecedented levels of self-confidence and self-motivation
With fascinating success from his triumphs and failures, as well as illuminating examples from other business icons, Little shows you how to recreate your ways of thinking. He’s help you to find new directions in your professional life, and make the success you’ve only dreamed of.
About Tony-The Story You Don't Know
For those of you who are not familiar with "America's Personal Trainer"™, Mr. Tony Little, you are about to discover the incredible power of change. For those of you that do know him, you know how truly POWERFUL his story is. Tony is the textbook definition of "Adversity to Victory". Tony has succeeded against all odds, and with strong convictions and a deep caring for people he has brought physical fitness into mainstream America in a way that has enhanced the physical appearance, personal stamina and emotional outlook of his trainees.
In 1983 Tony was already an acclaimed Junior National Bodybuilding Champion, and ready for the big time. He was training for The Mr. America Bodybuilding Championship, the biggest competition of his life, which he was sure he would win. Then tragedy struck, a near-fatal car accident left him physically destroyed and emotionally crushed. Six months before the competition, Tony was blind-sided by a school bus. He had suffered numerous lacerations to his body and face. He also suffered two herniated discs, a cracked vertebra, and a dislocated knee, not to mention the massive amount of soreness that he felt throughout his entire body from the devastating impact. Even though his body had been shattered, he still competed in the event and finished in an amazing fifth place. Months following the accident, and the competition, he slowly regressed into a depression which resulted in the slow death of the goals he had set earlier in life. Now, hooked on painkillers and a blurred image of his former self, nearly sixty pounds over-weight, Tony had hit rock bottom.
One morning in February 1985 Tony felt he had enough of the self-pity and downward spiraling. While he had felt "justified" in wasting his life, and blaming his circumstances on his current state, he knew in his heart that the only way to improve his situation was to take control of his life. That began with getting healthy, physically fit, and self-confident. Having spent many days watching various celebrities working out, promoting their gimmicks, diet fads and celebrity fitness videos, he was well versed on what America was being told about fitness, and he didn't like it. As a Certified Personal Trainer, Physical Fitness Specialist and former National Bodybuilding Champion, he knew there was much more to getting into shape than aerobic exercise. He also knew that physical strength and mental fortitude was the other half of the equation. So he developed a motivational non-impact resistance exercise technique that would reshape, redesign and re-strengthen the body with minimal joint stress. He knew all too well that poor physical shape is the first negative step toward emotional failures and he wanted to assure that his students were going to feel better and look better in a short period of time by exercising properly.
Tony believed in his idea and was determined to be successful. Armed with faith and confidence in his program, he drummed up his last spark of passion and drive, and went to find out what it would take to make an exercise television show where he could promote his one-on-one approach. A local cable company told him that it would take at least
$15,000 to produce a limited local access program, so he started a company cleaning health clubs to raise the necessary capital. This show became a hit. Finally, in 1987, Tony met the President and Founder of Home Shopping Network, and they struck a deal. If Tony could sell 400 of his videos in four airings, then they could work together on other projects. It worked; Tony sold all 400 videos in four minutes! His success was due to the fact that he was the first person to spend the majority of the time on his video discussing motivational exercise technique along with muscle group information. Solid, sound advice became his trademark.
This opportunity catapulted his career to new heights. He had proven to himself that he had the knowledge of a personal training style that people were craving. Tony continued his quest to get America back in shape. In a very short time at HSN™ he broke nearly every record they ever had for personal training videos and equipment. People were now starting to know who Tony Little was, his passion for personal training, and more importantly, his passion for people. While still working with HSN™ Tony decided to try and reach a larger audience by doing infomercials. In 1993, he had record-breaking infomercials in the United States and Europe. Tony then decided to team up with another major shopping network, QVC™, and like his time at HSN™, it didn't take long for him to start breaking records. Tony's life had become everything he had ever wanted professionally. He had numerous record-breaking sales for his videos, exercise equipment, he had number one infomercials in several countries, plenty of awards, and of course, what got him into all of this in the first place; he was helping people change their bodies and minds worldwide.
Life couldn't have been better for the blond haired, lean, mean, energized, personal training machine, however, in 1996, life threw Tony another curve. Yet again, he was involved in another life threatening car accident. His face was severely damaged, especially the left side. He had stitches down the left side of his nose and nostril, underneath his nose, down his lip, under his left eye, and several places on his cheek and jaw. He required more than 180 stitches and this accident again took out two more low back discs now effecting 4 out of his 5 low back supporting discs. Needless to say, Tony was worried about his well being and his career. Some people would have thrown in the towel after everything Tony had endured, but he just used this obstacle as another way to give himself the motivation to do what God had intended him to do: help people get in shape. In 1998, on New Year's Eve night, Tony blasted through the record books. He sold over 200 tractor-trailer truckloads of his Gold Gazelle Glider™ on QVC™. That's amazing!
This opportunity catapulted his career to new heights. He had proven to himself that he had the knowledge of a personal training style that people were craving. Tony continued his quest to get America back in shape. In a very short time at HSN™ he broke nearly every record they ever had for personal training videos and equipment. People were now starting to know who Tony Little was, his passion for personal training, and more importantly, his passion for people. While still working with HSN™ Tony decided to try and reach a larger audience by doing infomercials. In 1993, he had record-breaking infomercials in the United States and Europe. Tony then decided to team up with another major shopping network, QVC™, and like his time at HSN™, it didn't take long for him to start breaking records. Tony's life had become everything he had ever wanted professionally. He had numerous record-breaking sales for his videos, exercise equipment, he had number one infomercials in several countries, plenty of awards, and of course, what got him into all of this in the first place; he was helping people change their bodies and minds worldwide.
Life couldn't have been better for the blond haired, lean, mean, energized, personal training machine, however, in 1996, life threw Tony another curve. Yet again, he was involved in another life threatening car accident. His face was severely damaged, especially the left side. He had stitches down the left side of his nose and nostril, underneath his nose, down his lip, under his left eye, and several places on his cheek and jaw. He required more than 180 stitches and this accident again took out two more low back discs now effecting 4 out of his 5 low back supporting discs. Needless to say, Tony was worried about his well being and his career. Some people would have thrown in the towel after everything Tony had endured, but he just used this obstacle as another way to give himself the motivation to do what God had intended him to do: help people get in shape. In 1998, on New Year's Eve night, Tony blasted through the record books. He sold over 200 tractor-trailer truckloads of his Gold Gazelle Glider™ on QVC™. That's amazing!
His devotion to helping others combined with his dynamic personality, energy levels beyond reality and personal before and after story have made Tony a favorite among both the public and the media as he continues to capture the attention of audiences worldwide. He has appeared on everything from late night and daytime talk shows such as The Tonight Show with Jay Lenoand Ricki Lake to prominent news broadcasts including CNN andABC World News Tonight among others. Tony has also been featured in such reputable print media as the Wall Street Journal, USA Today, The Los Angeles Times, The New York Times as well as 100s of health, fitness, general interest and celebrity publications.
Today, Tony is still breaking records as he continues to bring the fitness world new ways to get off the couch and get back in shape. His current accolades include 14 Platinum Video Awards, 9 Gold Video Awards, Record-Breaking infomercials throughouteighty-one countries. More than 45,000,000 people worldwide have benefited from his exercise programs. Without a doubt, Tony knows the formula for success. His life has been a painful one at times, but his attitude on overcoming obstacles is simple,"Conceive, Believe and Achieve™"
The book details Tony's start in life with the adversity he faced in his life. He grew up with an abusive father, had teen age run-ins with the law and was in two near fatal car accidents. He had a determination most of us will never know and an unrelenting desire to change his life. Through his hard work and willingness to take risks, he created an empire. He follows up with his attitude toward life and how your attitude can change your life, how to think outside the box, and his self branding and selling secrets.
Everyone can benefit from setting goals, a positive attitude and a creative outlook. Tony also discusses how exercise and fitness coincide with these and will, in turn have positive effects on all aspects of your life.
I highly recommend this book. No matter what our course in life, we can all use a book with tools to help us be more successful.
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*I was not financially compensated for this review. I received a sample of the product for review purposes. The opinions are completely my own based on my experience.
Giveaway ends on July 02, 2010 at 11:59 pm EST. The winners will be selected by random.org and notified by email and will have 48 hours to reply back before a new winner is selected. Please leave your email so I can contact you if you win. Good luck!
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